The White Lotus
Introducing The White Lotus as “THE Tropical Luxury Resort” you never knew you needed. For season 1 of the show, we launched the social campaign as an in-world promotion for The White Lotus Resort & Spa, a getaway for the privileged to escape the real world.
Season 1 Social Campaign
ROLE: Art Director & Designer
TEAM: Annette Do, Lynn Kim
To launch the @thewhitelotus on Instagram, I designed a mosaic takeover incorporating illustrations inspired by the show’s title sequence, along with cast photography. Pre-premiere weekly posts were also designed in the same style to help generate buzz and excitement.
Season 1 - The White Lotus’ instagram launch grid takeover
Season 1 - The White Lotus’ instagram pre-premiere weekly posts
Created various IGS wallpaper assets for fans to screenshot and use