The White Lotus
For the highly anticipated second season of The White Lotus, we developed elevated marketing creative that was aimed at driving awareness and tune-in to further establish the premium White Lotus IP and its world. Digital and social assets were created to transition into the in-world voice of The White Lotus Sicily resort, revamping the aesthetic and utilizing Season 2 content to match.
Season 2 Creative Campaign
ROLE: Art Director & Designer
TEAM: Eileen Holland, Max Richardson, Justin Donaldson, Lynn Kim
Graphic for the pre-premiere promo video “Blossom Circle”.
Video by Creative Services team.
Various stickers created for Instagram & Giphy
(first row illustration by Eileen Holland, middle row typography by Linda Gao, bottom row character moments by Max Richardson)
Digital invitations for The White Lotus pop-up event at the Grove in Los Angeles. Assets were posted on Instagram and Twitter.
Intro and caption graphic for extra content promotion “Italian Lessons”. Worked with the Creative Services team & created promo for the main cast.
Custom augmented reality filter built for The White Lotus Instagram social handle. User is able to tap through 5 different animated digital postcards to immerse themselves in the world of The White Lotus. Cross promoted on HBO/MAX social profiles for fan engagement. Various easter eggs hint at the dark comic vibe of series such as a sinking yacht, storm clouds, ambulance lights, and volcanic eruptions.
Custom character intro explorations for social media accounts. The idea was to create “fresco painting” inspired character assets, which would swipe into a clip from the show. These concepts were ultimately not picked as final creative direction.
Visual guidelines created to support Season 2’s major themes and function as the inspiration for the overall creative look and feel. This was shared with internal stakeholders as well as outside agencies so all parties could align on the aesthetic before designing assets. Created in google slides for easy team sharing/editing.